A familiar feeling. A clear identity.
The Homeward identity: calm, practical, and welcoming. Artwork, colors, language, and permissions for telling our story accurately.
A home with a plan.
Homeward is owned and operated by NeotericX Incorporated.
Make yourself at home.
Use the supplied house symbol and wordmark together wherever space allows. Keep their proportions and colors intact.
Color, with a little warmth.
Let cool white and navy do most of the work. Use mint, teal, and soft violet as accents. Gradients belong in a few focal areas, with solid surfaces behind longer text.
Navy
#192F45
Teal
#087B75
Mint
#D6F7EC
Soft violet
#EEE9FF
Cool white
#F8FAFC
Clear space. Clear communication.
Give it room
Leave at least half the house symbol’s height around the complete logo. Use the wordmark at least 140 pixels wide and the standalone symbol at least 24 pixels. Choose a version with strong contrast.
Keep it recognizable
Do not stretch, rotate, recolor, redraw, add effects, or place the identity over busy images. Do not combine it with another logo to imply a partnership.
Sound like Homeward
Warm, helpful, and direct. Use short, concrete language about projects, to-dos, and achievable steps. Avoid claims of guaranteed savings, safety, outcomes, or features that are not available.
Type and attribution
Manrope is the display typeface; DM Sans is used for body text on the marketing site. System sans-serif is the accessible fallback. Font software is governed by its own license.
Preferred product description: “Homeward brings home projects, to-dos, and next steps together in one welcoming place.”
Required ownership line where relevant: “Homeward is owned and operated by NeotericX Incorporated.”
Third-party notices ↓Use with care
You may use these assets for accurate editorial identification of Homeward, with attribution and without implying endorsement. Commercial licensing, merchandise, co-branding, sponsorship, or an implied partnership requires written permission unless law or an existing agreement permits it. A download does not grant every use or establish trademark registration. Third-party rights and lawful exceptions remain intact.
Request permission · Licensing policy · NeotericX brand portal ↗A little space for your next chapter.
Keep your ideas close and your home moving forward.